YouTube began enforcing their terms of service in several very specific ways that has impacted online marketers. In the past few weeks YouTube instituted what is known as a slap, was predictable and it may reach wide and deep before the dust settles and we gain a complete understanding of what this means for Internet marketers. You Tube has become a favorite platform for both legitimate Internet marketers and unfortunately on line spammers. The spammers and a few gamers may have spoiled the party for many well meaning marketers who consistently provide value to their viewers.
I personally know two big Internet marketers in the network marketing niche who have had all or most of their channels shut down and have lost tens of thousands of page views and friends connections as a result. youtubeuser To their credit they acknowledge why their accounts were closed and have vowed to correct their own “terms of service” violations and teach others how to do the same.
Content aggregators like Google, Yahoo, YouTube and others are focused on the customer experience. The priority of these companies is to deliver “relevant” content to their end users based on their chosen search criteria. When a marketer games the system by manufacturing search results that do not serve the end user – watch out.
In this HUB Page I am going to share a number of suggestions designed to help you survive the YouTube slap and thrive through this transition by focusing on value creation and the development of your personal brand. This HUB will address best practices for you regardless if you are new to YouTube, a regular user with one of more accounts, or an aggressive video marketer with several accounts, automated systems, hundreds of videos and thousands of page views.
For New You Tube Users
Congratulations, you don’t need to unlearn any bad habits and you get to start with a clean slate flying well below the radar screen. Follow these simple rules and you will survive and thrive.
1. Build your YouTube brand and presence on one account. Many of the users that had their accounts shut down utilized multiple YouTube accounts.
2. If you just can’t help it and want to utilize a second of third account for personal use or another purpose unrelated to your on line marketing activities, be sure that each account is registered using a unique IP address.
3. Regardless of the number of accounts you have do not spam! This includes your title, video description, and tags with “non-relevant” keywords. This has become a common practice with aggressive marketers and this practice will get you shut down.
4. Avoid using “add a friend” software programs and mass submission software specifically in YouTube. Do not use these programs to add friends, rate your videos, or add comments.
5. Do not upload duplicate content even if the title and tags have been edited. This is not likely to be a big red flag, but since we are discussing best practices, let’s raise the bar.
6. I am not too familiar with the process of buying YouTube views. I understand that the practice will put you in the cross hairs. Avoid buying views and play it safe.
7. Do not turn your channel into a cheap pitch site for your programs or opportunities. Not only does this practice rarely work, it weakens your posture in the marketplace and leaves you exposed if you change companies or your company encounters problems.
Keep in mind the hyped up sales pitches only attract those looking to get rich quick, which may produce short term results, but provides a weak foundation to build a long term business upon.
8. Remember, the goal is to be a professional and build a sustainable long term businesses that will provide income, leverage, and time freedom long term. Always seek to provide value and your rewards will follow.
I will provide several suggestions to help you avoid the slap regardless of you level of experience or number of videos presently posted on YouTube. This article addressed the new YouTube user, the second and third parts will address the intermediate and advance YouTube user.
Feel free to share your stories and best practice recommendations by contacting me directly.
James Holmes is an online marketer, coach in the home-based business industry. James teaches a system that duplicates and produces predictable results. James also coaches on prosperity mindset and the law of attraction.